It's all about the money.

Biscuits are big business, and we want to be part of that sweet sweet action.

Don’t be deceived by the diligently hand made, meticulously iced and lovingly designed Rebel Biscuit. We don't care about the smile that it puts on the recipient's face or the glow of thanks that our customer gets. And we definitely don't have an emotional attachment to each and every biscuit.

That would be silly.